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Fact #1: Google analytics is one of the world’s most popular and widely used free analytics software for tracking website visits and visitor interactions. 

Fact #2: Drupal is one of the most dynamic and powerful web development platforms.

Every website owner is interested in how well their website performs. How many visits does it get, how often and where those visitors come from, which parts of the website are most interesting for the visitors, how many visitors are converted into leads and customers, which marketing tactics drive traffic to the website, and much more. In order to get these answers you need to integrate an analytics tool that will help you gather and interpret the data. 

Google Analytics is an indispensable tool it helps answer all these questions and can help you understand deep insights. In order to use Google Analytics, you will need to use a Google account. After log in you need to set up the wanted property you want to track – in this case, your website, then set up the tracking code. The free version of this tool is very versatile and offers a variety of reports that turn raw data into significant numbers and insights that help analyze your website’s and marketing campaigns’ performance. If you are new to Google Analytics, we suggest you read this Google Analytics 101 guide and learn the terminology.

Drupal itself is an amazing web development platform and offers a lot of benefits: it is an open source platform that is highly customizable and facilitates rapid development, is SEO-friendly and mobile ready, and on top of it all, it has extensive API support and is an enterprise-class software in terms of scalability, flexibility, reliability, security and availability of sources. 

Google Analytics is great on its own, but if you can combine the power of both systems you will leverage their potential to the fullest. Integrating the two is very easy and can be very beneficial in terms of getting better insight in your visitors’ behavior. But, one of the biggest advantages of integrating Google Analytics and Drupal is that you can access all important visitors traffic directly from your Drupal dashboard. Awesome, right? 

One way to get the most out of Google Analytics and Drupal is by integrating the Intel Module: https://www.drupal.org/project/intel. This Intelligence module integrates advanced analytics directly into your Drupal site. It extends Google Analytics tracking with configurable events, page attributes and visitor attributes. It leverages this data to provide a set an enhanced analytics reports integrated into Drupal's admin. The goal is to help web teams truly understand which web efforts are effective, and which are not.

Listening closely to what your customers say will give you the best intel into what your customers want and expect from your website. That way you can discover and use your site’s potential to the fullest. But in order to this successfully, having the proper analytics tools is key. We can help you utilize the best tools and connect with your audience on a deeper level. And by developing a custom analytics plan we’ll help you find a more efficient way to spend your marketing dollars. Get in touch with us today about a website analytics audit and we will do our best to help you understand your customers better and make sound decisions based on actionable visitor data.

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